Yes the big guns are pulling out all the stops in order capture our attention during the World Cup ad breaks - to and from visits to the bar of course.
We have already seen Nikes effort, premiered (I can't believe adverts now have premieres!!) during the Champions League final and now we have the effort from everyone's favourite training shoe maker (well, mine at least). The fact that it parody's one of the most famous scenes from Star Wars,another favourite of mine, guarantees it will be a hit.
I just hope Beckham doesn't take up acting, even his one line was unconvincing. Still a great advert though!